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Why
Marketing Research?
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Knowing the appropriate target consumers
is much like the first step on a production line. If the initial
step is wrong, so is everything that follows. The only way to know
the target markets is through marketing research.
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"Dig out the pertinent facts about education level, gender, income, occupation, lifestyle, and buying habits." This is the only way to avoid wasting money on misdirected messages. You never reach your destination by setting out on the wrong highway. |
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To
Understand Your Target Consumers
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Identifying target consumers is only a beginning. Understanding them is even more important. No one comes to know the consumers by sitting in the comfort of an air-conditioned office.
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One simple method for marketing people to know their target consumers
is to become consumers. Go to the markets and think from a consumer's
angle. That is, try to see, feel, choose, and buy. Ask if there
is a compelling reason to buy the product? All this is crucial information
for product positioning. |
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Our
Marketing Research Methodology
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Generally, our marketing research often follows
a pattern from stages I to VI:
- Defining the problem,
- Planning a research design,
- Planning a sample,
- Collecting data,
- Analyzing data,
- Formulating conclusions and preparing reports
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Normally, our marketing research methodology
includes sampling, questionnaire, survey, use of secondary data,
field study, and direct observation if necessary. Further, we use
SPSS software for data coding, input, analyzing, and reporting.
We are excellent in topics and products of consumer products, electronic items,
household products, and services. We welcome Exploratory Research,
Descriptive Research, and Causal Research.
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| Consulting with
us now , and come and get started your preliminary marketing research
for your products / services feasibility report now. |
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